Over the past fifteen years we’ve enjoyed a close working relationship with the US toy giant Mattel Inc through their new product facility in California. The partnership has afforded us an in-depth understanding of the toy sector and the various media criteria that drive its development, including on-screen feature distribution and in-store ‘try-me’ features.

We have provided Mattel with the design of some of the best selling toys in the world. Gearshift Garage, for example, forms part of a family of play-sets that make up ‘Hotwheels World’. Designed to offer as much exciting play potential as possible within its price point, the garage systems are operated by a mechanical drive, which can be engaged using the control stick.