Triton Plc invited us to re-style their existing T80XR and T70XR electric shower products.

Introduced in the late 1970's, the T80 series quickly became the best selling product on the market with annual sales of 150K units. Although the lower specification T70 (T70si) series model began to decline recently, sales of the T80 (T80si) continued to grow. However, competition from products such as the Mira Zest and changes in consumer preference, meant that the T series range required updating in order to maintain consistent growth in a largely replacement-driven market. Triton required a design format, which would encourage trade-up within the range and away from its competitor's products, whilst also having the impact to sell off the page in the mail order and home shopping arena.

Our brief called for a format, which would allow for further differentiation across the various sales channels of DIY, Electrical Wholesale, Trade, Export and Home Shopping.